Social media has become a pivotal aspect of our daily routines and it has undoubtedly influenced the operational practices of businesses around the world. According to a report, the number of social media users will rise to 5.85 billion in 2027!

Social media platforms proffer commercial entities the opportunity to establish a personal rapport with their clients, thereby transforming them into paying customers.

The emergence of social media has transmuted the methodology through which commercial entities promote themselves. By harnessing the potential of social media platforms, businesses can cultivate a connection with their clients on a more personal level and ultimately convert them into paying customers.

Why Social Media is Important for Business

Social networking platforms have become significant for almost all companies looking to expand their reach to their potential customers. The creation of a strong presence on social media platforms provides businesses with the potential to enhance their brand recognition and elevate customer involvement.

Let’s find out in detail why social media is so important for business and how companies can leverage it to drive sales for their products and services.

Increased Brand Awareness

Social media platforms provide commercial enterprises with an opportunity to amplify their brand recognition. By producing captivating content and employing social media utilities like hashtags, companies can expand their reach to a broader audience and exhibit their message in front of potential clients.

Customer Engagement

Social media platforms offer enterprises a direct pathway of communication with their client base. By actively engaging with customers through social media tools, such as comments and messages, businesses can establish fortified relationships with their supporters, thus creating greater customer loyalty.

Increased Website Traffic

By propagating hyperlinks to their website across social media platforms, enterprises can experience a boost in their online traffic and potentially cultivate additional leads.

Cost-effective Marketing

Through the utilization of social media platforms, businesses can achieve a broader audience outreach at a lower cost compared to traditional forms of advertising. In comparison to conventional advertising approaches, social media marketing exhibits a more cost-effective alternative.

How Social Media Can Drive Sales

Building Trust and Credibility

Social media platforms have the potential to aid businesses in boosting a sense of trustworthiness and credibility among their clientele. By imparting informative and educational content, corporations may assert themselves as authorities in their respective industries and earn the confidence of prospective patrons.

Promoting Products and Services

As mentioned above, social media can turn out to be a cost-effective way to market your products and services. This means that by creating captivating and stimulating content and imparting product facts, companies can generate a significant amount of revenue.

Offering Exclusive Deals and Promotions

Businesses have the opportunity to hold out exclusive bargains and incentives to their supporters via social media platforms. By offering discounted rates and promotions through social media, these entities can motivate potential consumers into buying their services or products.

Providing Customer Support

Social media can turn out to be a useful tool not only to engage with your potential community but also to provide excellent customer support after or during the sales. Eventually, this will lead to increased customer loyalty and an increase in brand recognition.

Influencer Marketing

In the realm of marketing, influencer marketing has emerged as a prominent tactic. This method includes seeking the aid of social media influencers to promote a business’s commodities or services. By collaborating with these influential individuals, businesses can significantly expand their outreach, and in turn, potentially increase their profits.

Conclusion

Social Networking has become an indispensable tool to generate sales in the modern world. Companies that do not incorporate social networking in their marketing strategies might fall behind in the ever-changing world of digital marketing. We can easily say that a solid social media networking strategy is now a must-have weapon in every business owner’s arsenal.

To strategize your social media to level up your business, explore our social media marketing services or Contact Us.

In the world of business, marketing plays a pivotal role. In fact, without marketing, a business cannot survive on its own. Marketing not only helps businesses to reach their customers but also helps in increasing their retention.

Marketing is not magic. It does not work on its own. Metrics and frameworks are required to understand and track the customer journey toward your product or service. Turns out, there exists a framework that can make all of these happen. It’s called the marketing funnel.

A marketing funnel helps you understand your customer’s journey with you and your product or service.

There are stages of the marketing funnel which help businesses analyze their actions which would help them persuade their customers to buy their products.

Historically speaking, the concept of the marketing funnel was born at the end of the 20th century. Elias St. Elmo Lewis created a model which represented the relationship between the customer and a particular business. It had four stages namely, awareness, interest, decision, and action. To this date, this model is applicable in the marketing realm.

In order to convert your prospects into customers, there are strategies that need to be applied at each stage. Let’s explore all the stages and their strategies and understand the marketing funnel in a bit more detail.

Stages of Marketing Funnel

Stage 1: Awareness

The first stage of the funnel is awareness. Initially, in this stage, a customer is unaware of the product or service that a business is selling. What a business needs to do in this stage is to make its potential customers (or prospects) aware of its product or service.

Strategies to be implemented in the Awareness stage:

• Advertising your product on social media, websites, television, etc.
• Optimizing your social media handles and websites to gain more traffic
• Curating content that helps in educating your product or service to your prospects

Stage 2: Interest

After your prospects are aware of your product/service, they try to dig deeper into it. The second stage is where they try to gain more information about your product. This shows their interest in what you have to offer. In this stage, prospects may compare your product’s worth with that of your competitors.

Strategies to be implemented in the Interest stage:

• Email Marketing
• Consulting with your prospects and addressing their queries
• Making a whitepaper of your product/service available to your prospects

Stage 3: Decision

In the Decision stage, prospects have decided to buy your product after carefully analyzing your product. This means that they trust your product and its worth.

Strategies to be implemented in the Decision stage:

• Providing customers with case studies, product manuals/demos, and customer reviews to cement the understanding of your product.

Stage 4: Action

This is the last stage of the marketing funnel where your prospect is now converted into a customer. The customer has now bought your product. In this stage and beyond, all decisions are taken in favor of retaining the customer.

Strategies to be implemented in the Action stage:

• Providing excellent customer service
• Coming up with various ways to encourage repeat purchases
• Building customer loyalty

Benefits of Marketing Funnel

• It simplifies the efforts taken behind decisions that need to make the marketing campaigns a success.
• Each and every customer interaction is mapped to one or the other stages of the marketing funnel.
• Helps in pivoting your strategies as it indicates where you’re going wrong with your decisions to convert your prospects into customers.

We can conclude by stating that the marketing funnel is an important and fundamental concept that helps in the growth of a business. Every business out there needs a marketing funnel strategized and tailored specifically to its niche and its targeted prospects. Check out our blog series at https://www.wingstechsolutions.com/blogs/ to dive deeper into more such interesting topics!