3 Metrics in SEO That A Chatbot Can Improve Easily

This pace of change only promises to quicken in the decade ahead, which makes the lives of marketers particularly complicated. As digital marketers ourselves, we have the privilege of working on SEO strategies with clients daily, and we have a vested interest in understanding and anticipating what’s coming for SEO in 2021 (and beyond).

By 2022, chatbots will save businesses an aggregate of over $8 billion per year.

SEO metrics help you gauge the success of your campaign. These also give you insight into which areas you need to improve, what to modify, and how. There are many entrepreneurs looking to improve their SEO should look into implementing chatbots into their digital marketing strategy. While integrating a chatbot into your website can turn it from a lowly donkey hiding in the dark into a full-fledged unicorn casting rainbows in the sun. So, if you have a good score in these metrics, then it is very likely that your website ranks well on SERP. Even as per Alexa ranking also, these are the major metrics that are calculated to determine the Alexa Website Rank.

Let’s look at 3 key metrics in SEO!

1. Average Session Duration 

Average session duration is a Google Analytics metric that reports the average amount of time users spend on your website. A session begins the moment a visitor arrives at your website and ends when they exit or remain inactive for a predetermined time span. As long as the visitor interacts with your site, the session continues. The good average session duration is 2 – 3 minutes. Time is the most precious resource we have as human beings, and this number shows us how much of their time users are willing to sacrifice for your content. 

This metric is most helpful when looking at segmented views, traffic sources and in consideration with other engagement metrics.

To calculate the average, Google totals up the lengths of all sessions within the given timeframe and then divides that number by the number of sessions.  

Average session duration = total duration of all on-site sessions/number of sessions

2. Bounce Rate 

Bounce rate is the percentage of site visits that are single-page sessions, with the visitor leaving without viewing a second page. It is typically used as a measurement of a website’s overall engagement. This is often unfairly flagged as a ‘bad’ metric, but it’s not inherently good or bad. It simply states how often site visits stay on the same page from their initial entry.  In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.

Generally with a high bounce rate is bad, and a low rate is good. An abnormally high bounce rate is generally a warning that people are leaving your site, and aren’t willing to stick around to explore the rest of your website.  On average the Bounce Rate range is between 41 and 51%

3. Visitor Return Rate

The visitor Return Rate metric reveals how healthy your content marketing strategies are.  It also shows whether your marketing communications are effective or not. By valuing your returning visitors you are in fact expanding your visitor base. You are opening up new avenues for more loyal customers. Repeat visitors have a greater potential to refer more visitors to your site. Such referral traffic is much easier to convert than completely new prospects.

Returning Visitors have visited your site before and are back for more! Google sets a 2-year expiration date on New Visitors. If someone has visited our website within the past two years and returns from the same device, they are marked as a Returning Visitor in our Google Analytics. If it has been more than two years since someone has visited our site, the next time they return they will be counted as a New Visitor again.

Summing up

Not anyone metric should be used alone to indicate performance success. Each metric presents only a piece of the puzzle, and the full situation can only truly be understood when used together. If you were to focus on only one metric, instead of letting them lend to the story together, you’re missing the bigger picture. This can lead to some dangerous judgments and decisions. We hope this blog was useful. Are you looking to rank up your website then just drop a line and we will be back in 24hrs.