Nowadays people want to use websites that are easy to navigate and pleasant to use and tend to click out of ones that offer a less than stellar experience. User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with perceptions of your product and any related services.

Ideally, user experience covers a wide range of factors. But UX is all about the human experience on a website. So When people talk about “measuring” your web site performance, which means targeted users will complete the various tasks while observers watch, take notes, and record their behavior. Owners should regularly review those figures, but merely looking at those metrics will not give you a comprehensive view of web site success.

Measuring design and utilizing data are essential steps towards creating a sustainable product. So here aesthetic ways to measure your website’s UX:

1. Remote User Feedback:

It is not always possible to gather face to face feedback. There are various tools that let you capture feedback from users in the form of videos, annotated screenshots so that you can quickly figure out shared feedback with minimal effort. User feedback is a valuable way to see how satisfied they are with your products and your website. You can do it on your site, or you can send them via e-mails or on social media.

2. Users Navigation & Interaction:

Analytics and Heatmaps are valuable ways to track insights on what users are really looking at your site. Google Analytics is a quantitative tool, it is used for collecting information about how many users come to your sites, pages are the most popular, where users come from, times spent on your site, and many more. Whereas Heatmaps are another important way of measuring user experience. Basically, there are three types of heatmaps: click heatmaps, scroll heatmaps, and segment heatmaps.

You can identify them by different colors whereas the red areas signifying many clicks and blue areas signifying barely any or no clicks. Not only this but there are many other similar tools like Crazy Egg and Hotjar that offer detailed heatmaps of web pages, along with other features.

3. Devise Moderated Testing:

This method might cost you more money and time than other methods, but it’s valuable. There are few companies that do this regularly. But it’s a one-time investment, as it describes you a lot where your website needs improvement. The quality of this testing should be on a high level, and also set the standards high, then only it will allow you to improve the site performance. The best thing about this method is that you can completely control what is tested, the ratings, and the analytics of the testing.

4. Check Site Load Speed:

The website’s load speed is one of the most important things as we all know it. As it affects search engine rankings, and, mainly, UX. The maximum amount of time you can expect people to wait for 3 seconds to load your site. Mainly 53% of people will leave if it takes more than 3 seconds. There are many tools to check how fast your web pages are with Google’s PageSpeed Insights tool. This will not only show which pages need improvement but also what specifically is causing the delay.

5. Conversions:

The conversion rate is triggered by a UX improvement. You want to see the site change directly that impacts on people are converting in that specific task, and you can measure that accurately, then you can be *fairly* confident you made an impact. In this report, you can track the number of users that made it from one step in the process to another, as well as what step people abandoned. Make sure that there are no particular problems that may cause users to abandon their purchases. Just remember that having a higher conversion rate may also be a result of marketing efforts, so be sure to measure the conversion rate (typically Number of Sales / Number of Visits).

6. Success Rate:

The user success rate shows the percentage of tasks that users complete successfully. This is very easy to use yet a powerful metric. Basically, a group of representative users is given a set of realistic tasks with a clear definition to complete tasks with success. If they fail to complete tasks then you need to figure out what is causing their complete failure and fix before proceeding. The larger the sample size, the smaller the Margin of Error.

Bottom line:

The user experience improvement is a constant, ongoing process that can help you grow your business. The main goal is to keep users a part of the entire process and create something that they love. Measuring the user experience can help you understand how well your website is performing. So if are looking for any services for your website then just drop a line and we will be back with you within 24hrs.

E-commerce implies being eaten up in the retail world at present. Almost every year e-commerce is growing and it has become extensive in the global economy. Today the online market is expected to grow by 56% by 2020. COVID-19 has totally changed the dynamics of online retailers worldwide, as digital stores use the latest technologies to acquire market share from people who can continue shopping from home until the crisis is over.

Around 40% of worldwide internet users have bought products online from e-commerce businesses. The number of consumers browsing eCommerce businesses buying online is expected to hit 270 million. And, people are even shopping from the smaller screen, because of better mobile networks and bigger mobile sizes. E-commerce is swaying the minds of the young generation. As the e-commerce website is booming already upon us.

There are a lot of folks who want to start an eCommerce business. But starting an eCommerce business is hard work and demands many steps and decisions that need to come together on time. So if you are looking for the same then your goal is to make a quick buck – that’s all you need to do, the goal should be a scalable, profitable business that lasts. You should have a long-term vision for building an asset that brings true value to the market.

It is the best time to dip your feet into the e-commerce waters. Here are some reasons why now is time to get on board with eCommerce.

1. Availability of Capital

The biggest hurdle in starting a business in India is the availability of capital. So starting an e-commerce venture requires capital on an ongoing basis to operate at better margins and achieve increased turnover. In today’s scenario when large e-commerce companies are expanding their presence to every nook and corner of the country, the need for working capital has become more pronounced for smaller businesses to survive and thrive in the market. Though the cost may vary depending on the scale and categories of the product that you want to sell and the kind of business model you adopt.

2. Research Ecommerce Business Models

Research of the e-commerce business model is a critical step. First, you need to understand the different business models available that impact your business structure. Not just a single business structure that works for everyone. Service-based business, software, digital product sales, and physical products are just the tip of the iceberg. Before you can decide on what to sell online, you need to understand the different business models available. Growing any online business is an investment.

3. Technology is on your side

Technology is a major focus in the world of e-commerce and becoming more business-friendly technology today. So keeping up with all of the latest technologies in e-commerce can be daunting. Your e-commerce developer should be answerable and will serve the technology to your company best. Technologies like contactless pickup have been major selling points for consumers during the pandemic. You can get an array of tasks done from your personal computer thanks to continually improving technology.

4. Choosing a Product

The first step to building an e-commerce business is to know what products you want to sell to consumers. Don’t. Before you think about product ideas, think about personas. You can’t expect people to buy your product as you are not clear to whom you’re selling. Don’t pick an overly crowded niche, however, and skip anything dominated by major brands. We’ll highlight strategies you can use to find product opportunities and can explore the best places to look for product ideas.

Here are a few things while deciding the product category, there are some products that have boomed to up to 75% growth within 2 months, specifically in: food, exercise equipment, electronics, online learning, hobby items, and home essentials. Other categories like travel, luxury, and jewelry were hit hard, some down by 40%.

5. Potential for Expansion

As it’s so easy to start an online business but the potential for expansion is nearly limitless. Once you start to experience success, more and more people will want to buy your product, as online advertisers can help you gain more exposure and reach out to new potential clients. In the pandemic, there are e-commerce brands that experienced rapid growth and quickly adapted their stores at the onset to increase in demand and serve customers in ways they never thought possible. It’s really up to you how large you want your business.

Conclusion

We hope this blog roundup helps provide you with a clearer roadmap. There are a variety of reasons to get involved in the eCommerce trend, and right now is the best time to do it. It is a low-cost, low-risk endeavor with the money you always dreamed of. We know that the process can feel like you’re solving a head-scratcher of a puzzle, but it’s rewarding all the same. So are you planning to build an e-commerce website or application then just drop a line and we will be with you within 24hrs.

The world of the web can be confusing, and that is not helped by the information technology industry constantly coming up with new lingo and tech innovations making life easier. WordPress is the most popular and largest content website management system in use today on a global scale. As a matter of fact, about 35 percent of all self-hosted websites in the entire world are on WordPress – but it does come with the package.

It is a law of digital life: once you have built a website, it will need maintenance over time. No matter how perfect it was built, how much content you have, or how much traffic you have. Though it will need maintenance to keep performing smoothly. Sometimes maintaining a WordPress site is time-consuming and a little tedious. WordPress comes with various plugins or theme updates that will keep your site running and looking good. Neglecting any one component of your website maintenance for too long results in an adverse impact on your customers, security, and overall performance. It is enough to say that without a proper maintenance plan, any WordPress site is doomed to be broken in the near future.

Let me break down Into the four main reasons why WordPress maintenance plans are essential to every WordPress website:

• Hackers Are Everywhere
• Backup your Routine
• To Increase the Optimal Performance
• Compatibility

So will go more in detail for a better understanding of maintaining your WordPress sites:

1. Hackers Are Everywhere

Security is the first most thing that comes to most people’s minds when they think of WordPress maintenance. Website security is a priority as security breaches are to be avoided at all costs. By updating your software with the latest patches you will keep your site safe and secured.

Hackers find it easier to access websites that haven’t been updated, putting clients’ personal details at risk and giving hackers the opportunity to prevent the website from functioning correctly. But WordPress is hyper-vigilant about hackers. If any vulnerabilities and security concerns are detected and fixed in each version of WordPress by the WordPress security team, leaving the website and consumers constantly protected.

2. Backup your Routine

Backups are playing a vital role in running your WordPress site. In order to prevent the entire site from getting lost due to the site getting attacked by a hacker or some other security breach, you need to back up your site. Regular backups store your hard work, site information, and customer data in a secure location, in case of a site crash or loss. With a well-laid backup plan, you should get uptime monitoring, round-the-clock security, and regular site backups.

3. To increase the Optimal Performance

The performance of your website will also affect the site if you fail to fix issues and problems. The speed at which a website loads also plays a vital role as it leads to an increase in customer experience and revenue. Engaging your audience helps optimize their experiences. Your brand and your mission are promoted when you maintain your website. You can also conduct a site audit on your website to track and fix issues so that you can easily optimize your audience experience. Ensure that you remove all outdated information.

Another factor to consider is the availability of your site which means accessible and online all the time. It also includes moving to faster, more performant hosting, reducing the size of images or other media, and reviewing code/plugins/themes to ensure they are bloat-free. Even you will be notified if your site becomes unresponsive, even for a short time.

4. Compatibility

The internet is evolving constantly. Browsers and search engine algorithms are improved and updated continuously and technology is getting advanced. So WordPress websites need to be updated in order to be compatible with these changes. A WordPress website is an ecosystem with the codebase at its heart and plugins, themes, and other code customizations interacting with it. To enhance your site is inevitable as the code continues to be improved for security and performance reasons. If a website isn’t updated and made compatible with the changes, then the website won’t function correctly.

In Summary

So maintenance recommendations may seem like a lot to handle, and it’s true that WordPress site maintenance is not the simplest of tasks. Any WordPress website which takes itself has a proper maintenance plan which ideally should be performed on regular bases. These were a few different aspects to consider while maintaining your site. So are you looking for any WordPress site development or having a WordPress website and keeping up with WordPress website maintenance sounds like a complicated business, so why not leave it to us? You just need to drop a message and we will be back within 24hrs.

Every day we visit divergent websites and usually have no idea about how they were built and which functionality they are providing us. A simple website that’s well-designed can give you an edge in your field, and suppose they have products to sell, your site can open up new markets and expand your business cheaply and easily all over the world.

Website design software has evolved the world to access easier ways to use now more than ever. Today, people turn to the internet for everything from product research to location. As of now, there are billions of websites online, all competing for the attention people to give to their online browsing each day.

Before you hand over your website to an IT team to develop, first of all, you carefully decide what type of website you want it to be. For developers more important is to know more about your business and needs, about the field of work and the target audience. No matter what program you choose, there are basic rules and tips that will give your website a professional look, make it easy to find, and show your company in the best light.

If you choose to sell your products online and you want your online store or in other terms an e-commerce website. There are common factors that every e-commerce website has like a shopping cart, payment system integration, personal cabinet, ships to list, order tracking, helpdesk, or chatbot.

There are a lot of additional innovative features you can add. Let’s take a look at the most popular features of websites you’ll see around the web.

1. E-Booking

E-Booking is designed just to simplify the task of online reservations. It has a unique flavor, intuitive, and easy to use interface which improves the way people use the web today. Giving personalization touch and rich features, E-Bookings enhances the entire web experience. This kind of website is used for book tickets, hotels or restaurants, and many more. The common features for a booking webpage need are filters like choosing the country or number of adults and children, optional purposes like travel or business, calendar, user’s profile, etc.

This helps E-Bookings website owners in business optimization and makes the booking process more accessible and more convenient to the user.

2. Landing Page

A landing page is a standalone web page, created specifically for a marketing or advertising campaign. The home page of a website is not the only landing page but it’s where a visitor “lands” after they click on a link in an email, or ads from Google, YouTube, Facebook, Instagram, Twitter, or similar places on the web. It’s a place where you meet a team, learn about the offered services and implemented projects, find the email, phone number, and address, look through the photo/video gallery and create their own image of the business.

So for business owners who want to show their activity in the most visible, concise, and clear manner, a landing page is an excellent idea.

3. Online Business Card

On a website, there will be a web page which contains information about the company just like a business card in other terms you call it “about us” webpage on the website. A business card typically includes name, business affiliation, e-mail, phone, and location of the office.

An online business card has “more space” where you can share your experience and values. The contact form is also welcomed, as it makes the way of communication between the card owner and his/her partners easier and more effective.

4. Corporate Portals

A corporate portal is a website that provides proprietary, enterprise-wide information to company employees as well as access to customers. In a corporate portal, users can access the status of their questions and requests, research the knowledge base, and find updated content. It contains information like: about us, services provided, team, solutions, contact us, etc.

Viewers of websites get an opportunity to be redirected from one page to another.

5. Promo Site

A promo site is a collection of marketing tactics, actions, and techniques that drive traffic to your website. Whether you have a blog or e-commerce business…whatever website you have but you need to do web promotion to aware people of your website. It should attract a targeted audience to whom certain products can be sold, that is why it can contain a lot of beautiful photos, graphics, and interactive features. Creating such a website is an important stage of the marketing strategy. And it sells well.

Conclusion

So pick the right feature to your website And what not you can have a mixture of these features just like a spaghetti sauce. Product service and information can empower all of these online business models based on your passion, know-how, and expertise. Everything depends on user needs and preferences. So are you looking for a website for your product? Then you just need to drop a message and we will be with you within 24hrs.

The designer does not begin with some preconceived ideas. Rather, the idea is the result of observation, and the design is a product of that idea. Designing is the most important phase when you are developing any website or application, whether it is your first or 500th. Always keep in mind that design should be according to user choice or related to the product. It’s the secret sauce, after all; the key to progress and success. So let’s talk about how the design thinking process works?

Yes, the design thinking process? It sounds weird but to have a successful website or application you must be aware of the design thinking process. So let’s go more in detail.

What is the Design Thinking Process?

Design Thinking is a “process for creative problem-solving.” Design Thinking is a methodology that aims to tackle highly complex problems. It is a non-linear, iterative process that seeks to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test to see which works best with your users and how to best refine them.

The Design Thinking Process typically boils down to the five steps:

1. Empathize 2. Define 3. Ideate 4. Prototype 5. Test

Below, we walk through each step of the Design Thinking Process in detail:

1. Empathize

The first stage of the Design Thinking Process is to gain an empathic understanding of the problem you are trying to solve, according to user research. It means trying to understand the user’s wants, needs, and objectives. This means observing and engaging with people in order to understand them on a psychological and emotional level. You have to keep your assumptions aside. Armed with first-hand insights, you’ll be able to design with real users in mind.

2. Define

The second stage in the Design Thinking Process is dedicated to defining the problem. First, you will accumulate all the information you created and gathered from the Empathize stage and start piecing them together. You analyze your observations and synthesize them to define the core problems you and your team have identified so far. The resulting problem statement should be captured in a human-centered manner rather than focused on business goals. At the end of the defined phase, you will have a clear problem statement.

3. Ideate

The third stage in the Design Thinking Process marks the transition from identifying problems to exploring solutions. Designers come up with maximum creativity, new angles, and ideas as much as possible which means you have to think out of the box. it’s crucial to point out that the ideation stage is a judgment-free zone! Here we prioritize breadth over depth as we look for a diverse range of ideas to prototype and test with real people.

4. Prototype

The fourth step in the Design Thinking process is all about experimentation and turning ideas into tangible products. A prototype is essentially a scaled-down version of a product representation on a simple paper model or a more interactive digital representation. After this, putting each solution to the test and highlighting any constraints and flaws. By this stage, the proposed solutions may be accepted, improved, redesigned, or rejected depending on how they fare in prototype form. This ensures that the final design actually helps to solve the user’s problem and is a delight to use!

5. Test

The fifth stage in the Design Thinking process is dedicated to testing: putting your prototypes in front of real users and seeing their feedback. Designers can move to previous stages in the process to make further iterations, alterations, and refinements to rule out alternative solutions. It will quickly highlight any design flaws that need to be addressed. The results of the testing stage may require you to revisit the empathize stage for a few more ideation sessions before you create that winning prototype.

Conclusion

The Design Thinking Process is iterative and non-linear. It will end up with the best product possible because we’ve kept the user in the center of the process, where the user is actually going to use your solutions. We’ve listened to them, gathered feedback, and designed the best website or application which meets their needs. This process is able to get to the heart of their users’ needs and find effective solutions to fulfill them. Are you looking for a designer for your upcoming coming project who follows the Design Thinking Process then just drop a message here and we will be back with you within 24hrs to solve your problem.

In today’s times, smartphones have become an exemplification of one of the wisest things in the history of mankind. Presently, smartphones have made our life easy by providing technological advancements. As we look for convenience, provide multiple features, and give us more mobility and entertainment to our daily routine life. As the whole world is turning into a new phase of technological performance, our needs started becoming more sophisticated. There are a number of purposes like – voice calling, video chatting, text messaging or SMS, multimedia messaging, internet browsing, email, video games, photography, and many more things you can operate with your fingertips. Today over 75.9% of people in the whole world are using android phones.

Yes, android phones you heard it written! Google brought in a revolution of android in the year 2009. Android continues to grow and improve, with more than 100 million activations. Almost every year, android comes up with a new appearance or any update or upcoming features to all android devices to make the users more curious in engaging and active on it. The latest version is Android 10 which was released in 2019. The Android 10 brings a ton of new features. Android 10’s dark mode is the biggest shift from Android Pie.

Now you might be confused about which one is better either Android 9 or Android 10. So, going with the same flow, the blog will compare the two most recent Android OS versions!

Android 9 vs Android 10: The Comparison of Two Titans

1. The Looks That Matter:

Everyone loves their smartphone but nowadays how your smartphone will look has become a style element. Android 9 has completely transformed just by adding colors to the ecosystem. Not only that but it had changed the app’s icons look curvier with softer edges, and gave a more aesthetic feel.

Android 10 ‘look and feel’ experience has taken to another level. Android 10 introduced system-wide dark mode which turned on and off at any time and a plethora of themes. This gives us more freedom to play with the looks likewise you can customize the themes, fonts, and even the icon shapes on your device according to your personality.

2. Smart Replay And Emojis:

Android 9 has helped Google to become the second major vendor supporting emojis by introducing 157 new smile emojis. It brings together emojis of people from different professions and a whole new section of foods and animals for the users.

Android 10 has come up with a Smart Reply facility for all the messaging applications. It comes in handy whenever you are in a hurry and can’t reply to incoming messages with full authority. Your smartphone will provide you a suggestion box to reply with an emoji or text you have to select them, not only this but it will take you to Google Maps directly to check the direction and you’re done. It has brought significant changes in the emojis also to make them appear gender-neutral.

3. Battery Consumption:

Google has tried to make the system consume less battery, particularly when the phone is snoozing in your pocket. So Google has come up with Android 9 improved battery levels by introducing ‘Adaptive Battery’ and ‘Automatic Brightness Adjust’ functionality.

In Android 10 dark mode and an upgraded adaptive battery setting were introduced by Google. It helps the system to use less battery. Even its battery life is found to be longer than that of its predecessor.

4. Gesture Navigation:

Android 9 had a pill-shaped home button to ease up their urge to have more screen space. It also helps us to navigate with pill gestures. You can apply it to work in a multidimensional format as you can single-tap the pill to go to the home screen, and swipe while holding the pill to see recent apps.

Android 10 has changed the game with its super-smooth and top-notch gesture navigation as it has removed the home button from the device’s hardware. You just have to swipe up from the middle of your screen to go to your home screen. If you want to switch from the current to the previously used app you just need to swipe up and hold, and then slide your finger left or right.

5. Bluetooth, WiFi, and Other Connectivity Options:

Both versions have proven to be ultimate in terms of connectivity. Android 9 has brought the functionality of connecting with 5 different devices and switching between them in real-time.

Android 10 has simplified the process of WiFi without sharing the password. It has also come up with a shortcut to access network settings. Its best feature, it allows users to create a QR code for Wi-Fi networks or scan a QR code to join a Wi-Fi network directly. The WiFi feature is also known as ‘Adaptive WiFi’ which enables seamless connectivity for playing an online game or voice call.

6. Fast Share:

Android 9 came up with the feature NFC peer-to-peer sharing method that allowed when two devices are nearby i.e Android beam. While Android 10 has replaced Android Beam with Fast Share. The Fast Share is the combination of Bluetooth and Wi-Fi Direct to create a connection and transfer files faster. It is faster than Android 9.

7. Notifications:

In Android 9, you just need to pull down the notification bar to check incoming messages and such. All notifications will be displayed with rounded edges whether it’s a lock screen or a general screen. Android 9 notifications are smarter, more powerful, and bundled together, and the “reply” feature inside the notification bar is better than ever. Even you can see images, stickers, and media in the notification bar without opening a message. The in-line reply is smarter and easier to use.

In Android 10, notifications will appear in the form of bubble chat heads. It is quite similar just like Facebook Messenger. These circular notifications floating across the screen enable users to perform some other task while attending these notifications even you can change the notifications setting to Silent or on Alerting mode, depending on your urgency.

8. Digital Wellbeing:

Digital Wellbeing is one of the best features in Android 9 that let users know how frequently they use different apps and spend most of their time.

Android 10 is enhanced with a new option ‘Focus Mode’ which allows the user to select a set of apps that distracts them and pause them for some particular time period. This means you won’t be able to receive notifications from that particular app for a particular time period. You can also create a ‘Family Link’ by monitoring your kid’s activity on the device and setting restrictions.

Conclusion:

After you came to any conclusion that Android 9 is better or Android 10? Both have come up with exciting features. You have to decide the factors you want to focus on, and what matters to you and decide for yourself. Totally the answer depends on the factors on which you want to compare the two of them.