How would you measure your Website’s User Experience?
Nowadays people want to use websites that are easy to navigate and pleasant to use and tend to click out of ones that offer a less than stellar experience. User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with perceptions of your product and any related services.
Ideally, user experience covers a wide range of factors. But UX is all about the human experience on a website. So When people talk about “measuring” your web site performance, which means targeted users will complete the various tasks while observers watch, take notes, and record their behavior. Owners should regularly review those figures, but merely looking at those metrics will not give you a comprehensive view of web site success.
Measuring design and utilizing data are essential steps towards creating a sustainable product. So here aesthetic ways to measure your website’s UX:
1. Remote User Feedback:
It is not always possible to gather face to face feedback. There are various tools that let you capture feedback from users in the form of videos, annotated screenshots so that you can quickly figure out shared feedback with minimal effort. User feedback is a valuable way to see how satisfied they are with your products and your website. You can do it on your site, or you can send them via e-mails or on social media.
2. Users Navigation & Interaction:
Analytics and Heatmaps are valuable ways to track insights on what users are really looking at your site. Google Analytics is a quantitative tool, it is used for collecting information about how many users come to your sites, pages are the most popular, where users come from, times spent on your site, and many more. Whereas Heatmaps are another important way of measuring user experience. Basically, there are three types of heatmaps: click heatmaps, scroll heatmaps, and segment heatmaps.
You can identify them by different colors whereas the red areas signifying many clicks and blue areas signifying barely any or no clicks. Not only this but there are many other similar tools like Crazy Egg and Hotjar that offer detailed heatmaps of web pages, along with other features.
3. Devise Moderated Testing:
This method might cost you more money and time than other methods, but it’s valuable. There are few companies that do this regularly. But it’s a one-time investment, as it describes you a lot where your website needs improvement. The quality of this testing should be on a high level, and also set the standards high, then only it will allow you to improve the site performance. The best thing about this method is that you can completely control what is tested, the ratings, and the analytics of the testing.
4. Check Site Load Speed:
The website’s load speed is one of the most important things as we all know it. As it affects search engine rankings, and, mainly, UX. The maximum amount of time you can expect people to wait for 3 seconds to load your site. Mainly 53% of people will leave if it takes more than 3 seconds. There are many tools to check how fast your web pages are with Google’s PageSpeed Insights tool. This will not only show which pages need improvement but also what specifically is causing the delay.
5. Conversions:
The conversion rate is triggered by a UX improvement. You want to see the site change directly that impacts on people are converting in that specific task, and you can measure that accurately, then you can be *fairly* confident you made an impact. In this report, you can track the number of users that made it from one step in the process to another, as well as what step people abandoned. Make sure that there are no particular problems that may cause users to abandon their purchases. Just remember that having a higher conversion rate may also be a result of marketing efforts, so be sure to measure the conversion rate (typically Number of Sales / Number of Visits).
6. Success Rate:
The user success rate shows the percentage of tasks that users complete successfully. This is very easy to use yet a powerful metric. Basically, a group of representative users is given a set of realistic tasks with a clear definition to complete tasks with success. If they fail to complete tasks then you need to figure out what is causing their complete failure and fix before proceeding. The larger the sample size, the smaller the Margin of Error.
Bottom line:
The user experience improvement is a constant, ongoing process that can help you grow your business. The main goal is to keep users a part of the entire process and create something that they love. Measuring the user experience can help you understand how well your website is performing. So if are looking for any services for your website then just drop a line and we will be back with you within 24hrs.
